Canadian Museum of Nature Web Analysis Essay Example for Free

Canadian Museum of Nature Web Analysis Essay The Canadian Museum of Nature’s website is an average piece of work that gathers audience from both English and French speaking individuals. The museum’s Web presence is elegant and simple to use, clearly separating the English segment from the French segment to allow easier navigation throughout the site, which, considering the size and diversity of the system it represents, makes you wonder how the designers and creators managed to pull it off in such a simple way. Rhetorical Design The Canadian Museum of Nature’s website is intended to promote the museum’s products and services on offer at the museum among English speaking and French speaking tourists. Almost anyone visiting this website is most likely looking for information about a certain service or item relating to natural history and tourism, so it is safe to state that the primary audience for this website are nature lovers and tourists wishing to visit Canada or local Canadians looking for a place just to have a good time enjoying the marvels of nature. However, there is something for everyone in this website. Even for those who don’t intend to visit the museum but want to win something, there’s a photo contest section on the home page that might serve to draw more traffic to the site. This enhances the possibility of attracting more members to join in the course of the museum. The website also has links that connect to 5 of their other websites, basically to diversify and exert their web and market presence in the field of nature. The context of the website explores the versatility of the Canadian Museum of Nature’s Internal organization and products and services offered by the museum. Information on the home page is divided into eleven primary categories: Calendar of activities, visitor information, teacher zone, about the museum, renewal, exhibitions, polar year, collections, research, library and products & services. The site also has quick links on shopping, becoming a member, donating to the cause, staff, press room and there is also a link for visitors to post comments and questions to the staff. All these information is carefully and strategically placed on the page to allow for easy navigation and still leaves a lot of space on the site. Congested sites tend to be an eye sore to the readers, but as for this one, no one has to worry about having to go through dozens of information to get to what you’re looking for. Interface Design The entire website is filled with photos of animals and artifacts of natural history which blends in very well with the overall theme of the website. Each page contains at least three amazing photos that keep the visitor glued to the website, even if just for the photos. Actually, come to think of it, the website contains very little text, it is only the overall design and beautiful photos that keep visitors busy on the site since there’s nothing much to read from the website. The home page contains very clear navigational links on the left hand side of the page to other sections of the website with its interface being simple, consistent and functional. However, due to the limited amount of information on the website, the interface does not provide sufficient feedback and does not have a real time visitor – support staff dialog system. Visitors have to leave a message on the contact us section and wait for an unknown amount of time for a feedback. All pages contain site navigation links. Site Design Text on the website is aligned to the left side of the screen, which is very effective for both the new and ordinary users of the site. The design of the site reflects the basic hierarchical organization of the Canadian Museum of Nature. From the home page, links to other major divisions can be easily accessed from the left hand corner; with each major hyperlink having a page that directs the user to other major sub-divisions; which leads the user to the exact information that can best satisfy the user’s specific need. The information on the pages, although minimal, gives a clear understanding of the basic intention of the site owners. The home page contains links to virtually everything someone would be looking for within the website. On the top right hand corner of the site, there’s an appropriately placed site index which is very helpful in the navigation of the website. The site relies heavily on indexes as it is virtually impossible to find what you looking for without linking to a page that contains the sort of information that will be of help to the visitor. Page Design The web pages in this site are designed for users with 15 inch monitors. Since navigation throughout the site relies heavily on the site index and table of contents, the pages reveal a consistent visual hierarchy. The designers of this site rely on museum’s logo on each page as a header to constantly remind the user that they are still on the site, although the site could use the inclusion of a table on the calendar of activities segment to help the reader cut to the chase and find the exact thing he’s looking for instead of browsing through the links. Typography Only three font types have been used throughout the website, in order to make it neat at professional-like, with Verdana being the outstanding one. Coupled with a white background and text that are aligned to the left side of the page, the pages are full of life and bring out the message in a rather natural and easy way. Editorial Style The text in this site is brief and exact to the point even though it doesn’t cover entirely everything a visitor would most likely want to know about. The site does not use titles or subtitles as it contains functional links that act as titles. Graphics & Multimedia The website is fairly simple and does not contain a lot of graphics – only nature photos, which are significant in building the theme of the site – and absolutely no audio, video, animation or multimedia of any sort and therefore it makes it easy for the pages to load faster, even with slower internet connectivity. Overall Impression To sum it up, the website has a fairly simple design. The fact that only three font types have been used in the entire site makes it easy to read through without straining . It is most likely to attract twice as much attention and traffic since it is written in two languages with clear and large enough text. Also, it appeals to its audience due to the fact that it has incorporated exquisite photos of what’s on offer at the museum and there’s also the constant use of the color green, which is a symbol of nature. The green color is likely to blend in with the visitor’s impression of the museum. What I liked most about this website is its simple yet comprehensive design and the fact that it is written for a much more broader audience i. e. the English and French. However, the website is too shallow and doesn’t have enough information for visitors. This makes new visitors to the site dig deeper than the site in order to find information that’s featured in the website. On a general point of view, the website can be rated â€Å"Average†. Canadian Museum of Nature Web Analysis. (2017, Mar 15).

Marketing Essay Example | Topics and Well Written Essays - 1000 words

Marketing - Essay Example However, the increasing demands of the recent market trends have compelled marketing practices to be focused on the attainment of competitive advantage in the markets. It is due to this transition that marketing has begun to be considered as a strategic management tool to devise and attain long term objectives of the organization. The attainment of goals is possible if the demands of the customers are met and they are ensured that the services and products will be delivered to them in an effective and reliable manner (Kotler et al., 2008). Therefore, it becomes evident for companies to understand their market segments and customers’ demands to ensure that successful businesses are run and they are able to deliver better products and services than their competitors. Fulfillment of customer’s needs is one of the most studied aspects of marketing. Hill et al (2003) explained that customer satisfaction is the degree of fulfillment of the customer’s requirements by an entire product or service from an organization. Customer satisfaction is considered to be the factor that provokes customers to be loyal with their brands and convey a positive image of the company in front of other consumers. Loyal customers can prove to be good publicists for companies. Loyal customers are important assets for any organization since they do not switch brands due to price differences and promotions from the competitors. Customer satisfaction is also known to be a major source for increasing revenues for organizations; therefore, it is aimed to be attained by all organizations to reduce instances of brand shifts and increase market shares. Reicheld & Sasser (1990) studied the service industry and concluded their research with the finding that a 5% increm ent in the retaining of consumers results in a significant increase of 25% to 125% in the revenues of any company. The concept of retaining customers has resulted in the evolution of relationship marketing. This concept facilitates the attainment of revenues from extended relations with customers and makes the development of customer relations an important strategic aim for the company. However, it also needs to be comprehended that the fulfillment of customer’s requirements is not the sole solution for companies in the modern markets; rather they need to keep them contended and delighted with the products and services. It would not be wrong to state that service quality bears great relevance in attaining contentment and loyalty from the customer’s side. Sportswear selling is a varied and uneven market. Retailing chains in the respective field have recorded a slow but steady rate of growth in the past. Companies are investigating to devise innovative formats and proces ses to renew their business models and expanding their businesses with greater number of stores. Sports Direct and JD have managed to attain a prominent place in the current market by achieving a commendable market share. Mintel Reports (2009) stated that a promising future can be predicted for the sportswear retailing industry in UK, especially due to the upcoming London Olympics. The marketing strategy that was adopted by Sport Direct involved the implementation of discounts on their retailing items. This strategy helped them to distinguish themselves from the competitors in the market. The quality of their products is comparable to the ones being offered by globally recognized brands like Nike, Adidas and Puma. It is relevant to investigate if marketing strategies, such as lowering the prices of products, plays an important role in the attainment of customer satisfaction. The research shall focus on marketing strateg

American Spending Patterns Research Paper Example | Topics and Well Written Essays - 3750 words

American Spending Patterns - Research Paper Example These changes are often triggered by major life events, some of these life events include getting a job, getting married, having children or retirement. Our analysis of spending matters should focus on the following groups of American people College Kids Young Married Couples Families with young children Families with teenagers Older couples whose children have moved out Retirees We will also examine the impact hard financial times have had on the spending patterns of Americans. The rising uncertainty and increasing unemployment has likely has a significant impact and we shall analyze its ramifications in the concluding pages of this report to ensure that a broad and all inclusive picture is provided. Reference Person Factor: It is intriguing to note that 26% of the nation’s consumer units have a reference person under the age of 35, and they constitute around 23% of the annual consumer spending. In contrast, households headed by people aged 65 or above constitute only 15 perc ent of the annual spending despite making up 20% of the total households. Households that are led by individuals aged between 35 and 64 constitute 53 percent of the population and account for 63 percent of the annual consumer spending. College Kids Spending Habits: College spending is influenced significantly by branding (McCullough). Brands are a major part of the conscious and subconscious decision making process of young college kids. This behavior is largely a result of an inclination towards impressing peers and creating a lasting impact. The state of the young American mindset can be summarized by their penchant towards branded jeans, so much so that they are willing to pay $150 for a pair, college women carrying $500 Louis Vutton bags, and men wearing $300 Gucci Belts (McCullough). A large part of this behavior is influenced by the ubiquitous parties that students tend to attend these days. Often, students who spend hundreds of dollars on buying stuff for one party repeat the same for another party the very fnext weekend. The fear that people will recognize previously worn profits, leading to tirades or belittlement leads students to go out of their way to make unnecessary purchases. Shopping is also considered to be a unique form of therapy; students feeling depressed, sad, or indifferent go to shopping to make themselves feel better. This is a unique opportunity for marketers to capitalize on; it’s not that students have the need, they go shopping when they feel like. Other than increasing spending on clothes, students are also more inclined towards spending highly on fast food and latest electronics, including gadgets such as smartphones and tablets. Students, who can afford a car, are also spending their money on them. An important feature of student spending is that they are generally spending more than they earn, according to a survey conducted by Alloy Media and Marketing (McCullough). A significant portion of student spending is done on f ood, however the remainder is spent on cell phone service, entertainment and clothing. It is safe to say that media and celebrities are influencing student behavior substantially. The desire of becoming as acceptable and cool as celebrities leads students, who can afford to, to buy expensive designer clothes and apparel. TV programs show a lot of luxury lifestyle. There are several reality shows that depict such lifestyles and for anyone who can afford such luxuries, it becomes a necessity. Student spending on fashion and food has led to rising level of debt